B2B Marketing Strategies in Developed & Developing Countries
...strategy. In developed markets, the picture is far less clear, with customers generally more demanding and high-quality competition more prevalent.…
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Zero Moment Of Truth (ZMOT) – The Significance For B2B Marketers
...of the mouse takes us to comparison websites, company websites, blogs and reviews. It provides us with the quickest and…
How to Build Customer Lifetime Value Using Research
...problem for most companies is not the number of customers that give a low score of 6 or below but…
The 3 Core Components of Brand Health Tracking
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
CHAID Analysis
...as well as categorical questions (e.g. company demographics). CHAID can only be performed if variables produce a statistically significant split…
Apples And Brand Health
...the 1500 participants completed a food frequency questionnaire to help the researchers understand how apples affected their mortality. There is…
The Resurgence of Podcasts in Content Marketing
...creative in how they communicate with their audience. This is where storytelling comes in. A captivating story will gain and…
Does Sustainability Pay Off?
...manifold, spanning from companies increasingly publicising their social and environmental performance, setting emissions reduction targets, and incorporating their commitment to…
The Momentum Matrix – A Customer Experience Framework
...A framework that is being more commonly used during customer experience programmes is the Momentum Matrix, which really does get…
Construction Market Research
...a competitive sector that is increasingly prone to consolidation. This background makes the specialist construction market research we carry out…