B2B Blog entry
The 3 Core Components of Brand Health Tracking
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. The 3 Core Components of Brand Health......
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Zero Moment Of Truth (ZMOT) – The Significance For B2B Marketers
...of the mouse takes us to comparison websites, company websites, blogs and reviews. It provides us with the quickest and possibly the most objective intelligence on prospective products that anyone......
How to Build Customer Lifetime Value Using Research
...problem for most companies is not the number of customers that give a low score of 6 or below but those who simply believe the company is satisfactory, scoring 7......
B2B Blog entry
Ryanair and the Importance of Internal Culture in Customer Experience
...company plays such a huge role in the success of any customer-centric focus – the culture comes from the people. Unfortunately for Ryanair (and, it seems, 400,000 of its customers)......
The Questionnaire In Postal Research
...not be present when the questionnaire is being completed, the researcher must be able to imagine the difficulties the respondent will face and take these into account in the formulation......
B2B Blog entry
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key......
About B2B International
Why Clients Use B2B International
B2B International is the largest B2B market research company in the world. We provide tailored business solutions for our clients which facilitates their resulting insight and strategy development. Our experience......
The Momentum Matrix – A Customer Experience Framework
...A framework that is being more commonly used during customer experience programmes is the Momentum Matrix, which really does get to the bottom of whether or not a company is......
