Why Customer Complaints Are a Gift
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge…
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b…
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
Recessions come and recessions go, but there is one sector that is almost recession proof –food and drink. Food and…
...survey from the perspective of B2B CMOs. Compiled by B2B specialists at Merkle (a dentsu company), it aims to identify…
...competitors, has never been more important. The ease with which companies can now communicate globally, multiplies the number of effective…