What’s the difference between consumer and business-to-business research?
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge…
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The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b…
New Horizons: B2B CMO Guide to Navigating Complexity
...survey from the perspective of B2B CMOs. Compiled by B2B specialists at Merkle (a dentsu company), it aims to identify…
Food and Drink Market Research
Recessions come and recessions go, but there is one sector that is almost recession proof –food and drink. Food and…
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation…
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
How To Successfully Bring Sales and CX Together For A Winning Combination
...leaders in B2B SaaS companies to transform their buyer journeys, turning their product demo into one that compels buyers to…