What’s the difference between consumer and business-to-business research?
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge…
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The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b…
Food and Drink Market Research
Recessions come and recessions go, but there is one sector that is almost recession proof –food and drink. Food and…
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation…
Meet Our Leaders: Part 3
...To crack leadership, it is not just industry expertise that’s important but also company expertise. Spending a longer tenure at…
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
COVID-19: Digital Challenges for Businesses – Slow Networks and Productivity Issues Emerge as Top Tech Troubles
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file…
Global Market Opportunity Research: Assessment and Situation Analysis
...and which specific intermediaries should we do business with? Our services To answer these questions, we tailor a B2B opportunities…