Why Customer Complaints Are a Gift
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
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What’s the difference between consumer and business-to-business research?
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge…
The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b…
Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
Food and Drink Market Research
Recessions come and recessions go, but there is one sector that is almost recession proof –food and drink. Food and…
New Horizons: B2B CMO Guide to Navigating Complexity
...survey from the perspective of B2B CMOs. Compiled by B2B specialists at Merkle (a dentsu company), it aims to identify…
Brand Health Measurement, Metrics and Audits
...competitors, has never been more important. The ease with which companies can now communicate globally, multiplies the number of effective…