Segmentation Guidelines for Business-To-Business Markets
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their…
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What’s the difference between consumer and business-to-business research?
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge…
The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b…
Meet Our Leaders: Part 3
...To crack leadership, it is not just industry expertise that’s important but also company expertise. Spending a longer tenure at…
Food and Drink Market Research
Recessions come and recessions go, but there is one sector that is almost recession proof –food and drink. Food and…
Why Customer Complaints Are a Gift
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60…
COVID-19: Digital Challenges for Businesses – Slow Networks and Productivity Issues Emerge as Top Tech Troubles
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file…
Global Market Opportunity Research: Assessment and Situation Analysis
...and which specific intermediaries should we do business with? Our services To answer these questions, we tailor a B2B opportunities…
Market Research Company in Manchester
...Bramhall House, 14 Ack Lane East, Bramhall, Stockport, Greater Manchester, SK7 2BY, United Kingdom Call Us: +44 (0)161 440 6000…
Brand Health Measurement, Metrics and Audits
...competitors, has never been more important. The ease with which companies can now communicate globally, multiplies the number of effective…