The Momentum Matrix – A Customer Experience Framework
...A framework that is being more commonly used during customer experience programmes is the Momentum Matrix, which really does get to the bottom of whether or not a company is......
...A framework that is being more commonly used during customer experience programmes is the Momentum Matrix, which really does get to the bottom of whether or not a company is......
Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds. Why customer complaints are a gift ......
...survey from the perspective of B2B CMOs. Compiled by B2B specialists at Merkle (a dentsu company), it aims to identify how B2B CMOs have responded to the pandemic and how......
...a competitive sector that is increasingly prone to consolidation. This background makes the specialist construction market research we carry out vital in enabling differentiation and competitive advantage within the industry.......
Recessions come and recessions go, but there is one sector that is almost recession proof –food and drink. Food and drink is a market abounding with opportunities and if, like......
...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation of millennial decision-makers have an insatiable appetite and demand for......
...manifold, spanning from companies increasingly publicising their social and environmental performance, setting emissions reduction targets, and incorporating their commitment to sustainability into their company culture and brand identity. What is...
...To crack leadership, it is not just industry expertise that’s important but also company expertise. Spending a longer tenure at a company helps you witness first-hand how the company operates.......
...of thoroughly understood market research and use the very latest market research tools and techniques to compose tailored programmes for a wide range of business sectors. These include IT Market......