How To Compete Against Fast-Moving, Innovative Competitors
...struggle There are many reasons why Western companies are currently failing to compete successfully against these emerging markets. Many large,…
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Six Steps To B2B Customer Experience Excellence
...alarming given that commitment is the foundation to success. In other words, without being committed to delighting customers, it is…
Profiling The Competition
...essential in order to obtain a competitive advantage. In industry the competition is no less fierce than on the football…
B2B Branding: How to Build a B2B Brand Strategy
...companies compete in a large market in which there are dozens of competitors. However the two companies regularly obtain a…
Small Businesses – An Anthropological Insight
...billions of dollars. Big companies understand how other big companies tick and therefore almost certainly other large companies will feature…
Using the Focus Group in Market Research
...at the communication needs of IT managers, key variables are identified and the communication needs and requirements can be located…
How To Research & Evaluate Outsourcing Opportunities In China
...get to this stage is considerably compressed compared with most Western companies. An experienced partner should normally get you to…
Market Segmentation in B2B Markets
...upstream. In contrast with FMCG companies, they have the comparative luxury of responding to trends rather than having to predict…
Market Research Online Communities (MROCs): Receive real-time insights straight from your customers
...commercially sensitive. One-to-one depth interviewing techniques may need to be combined with an online community methodology where this is the…
Managing Alliances And Joint Ventures
...this is a utopian wish. Effectiveness in gaining commitment of parents in a situation in which does not compromise business…