...competitors, has never been more important. The ease with which companies can now communicate globally, multiplies the number of effective competitors in many sectors. If brands fail to distinguish themselves......
...the consumer millions. B2b markets are also frequently variable and made up of companies in different industries and with huge differences in size. Within businesses there are often complex groups......
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file sharing, unified communications and web conferencing. And it seems that......
...leaders in B2B SaaS companies to transform their buyer journeys, turning their product demo into one that compels buyers to purchase. Due to the nature of Matt’s business, CX is......
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b study will reveal only 3 or 4 distinct segments. The......
The Growing Business Handbook is a practical source of advice and reference for companies with dynamic growth potential. Aimed at senior managers in growing companies, this new edition highlights the......
...and which specific intermediaries should we do business with? Our services To answer these questions, we tailor a B2B opportunities research study for your business with key components, such as:......
...creative in how they communicate with their audience. This is where storytelling comes in. A captivating story will gain and hold the attention of your audience like no other marketing......
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key......
