...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file sharing, unified communications and web conferencing. And it seems that......
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b study will reveal only 3 or 4 distinct segments. The......
...To crack leadership, it is not just industry expertise that’s important but also company expertise. Spending a longer tenure at a company helps you witness first-hand how the company operates.......
The Growing Business Handbook is a practical source of advice and reference for companies with dynamic growth potential. Aimed at senior managers in growing companies, this new edition highlights the......
...and which specific intermediaries should we do business with? Our services To answer these questions, we tailor a B2B opportunities research study for your business with key components, such as:......
...creative in how they communicate with their audience. This is where storytelling comes in. A captivating story will gain and hold the attention of your audience like no other marketing......
All business-to-business companies segment their customers. In the main, b2b companies segment customers because it suits them. It makes their sales and marketing more efficient. All business-to-business companies have key......
...a respondent complains to a client company it creates considerable pain at the agency. Data processing and interviewing are areas that have to be watched very carefully. In addition, a......
