Buyer personas are becoming an increasingly important element of the business-to-business marketer’s toolkit. This article outlines seven key points to bear in mind when researching, developing and activating B2B buyer......
...innovation. It is fantastic to be recognized for this work.” The AIR Awards were inaugurated this year as a way of recognizing those agencies who are driving forward the market......
...of organising relevant information and defining alternatives to make the most satisfying outcome’. Making a business decision is predominantly described to be objective and efficient. What aren’t considered, however, in......
...You A Customer-Obsessed B2B Marketer? A Sneak Peek Of Our Forum To learn more about Merkle B2B Group, visit: https://www.merkleinc.com/what-we-do/b2b-marketing-solutions Watch our recent webinar Understanding Market Shifts During the......
...and brings breakthrough thinking and approaches to media implementation through the application of data and technology. gyro is the global B2B leader in strategy and humanly relevant creative. Building compelling......
...and the average or ‘Laggard’ performers. Firstly, ‘CX Leaders’ excel on creating optimal value propositions, delivering innovation and communicating a strong and differentiated brand positioning. Leaders place the customer ...
