Common Sense: The Rise of Sensory Marketing
...been implemented in the food industry, where tasting samples is common practice. Companies have been challenged by hygiene and other…
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COVID-19 Tracker: Remote Working – Time and Productivity Gains Mean More Opportunity to Focus on Creative Thinking and Complex Tasks
As businesses begin formulating return to office strategies, how concerned are they about current productivity levels? And what downsides and…
Market Research Trends to Look out for in 2016
...the industry over the next 12 months and the steps market research companies will need to take to out-do the…
What Is the Future for B2B Focus Groups?
Focus groups have always been a popular research method in communication studies or ad testing. However, in business-to-business research, they…
The Segmentation Myth
...However, for a business to business company, trying to segment customers according to their needs could be a recipe for…
Two of the Most Important Statistical Tools You Will Ever Need
...competition is alive and well amongst larger businesses too. The recent financial crisis has seen many larger companies fall victim…
Market Research In China – Recruiting And Retaining The Best Employees
...with operations in the Greater China region. Despite having a population of 1.3bn, hiring and motivating Chinese research executives and…