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The Value of the B2B Brand
...this session Carol-Ann Morgan (Director, B2B International) talked us through some of the theory behind b2b branding, and brand architecture,…
Commitment to Values
...of all good brands is to be absolutely committed to your values. Dragging a screaming passenger off a flight does…
The Industrial Interview
...for self-completion and it just is not possible for the respondent to complete it. The respondent is always being pestered…
Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!
...is inevitable that experiences enjoyed in the B2C world will shape expectations of what can be achieved in a B2B…
What Is the Future for B2B Focus Groups?
Focus groups have always been a popular research method in communication studies or ad testing. However, in business-to-business research, they…
Market Research Trends to Look out for in 2016
...the industry over the next 12 months and the steps market research companies will need to take to out-do the…