Two of the Most Important Statistical Tools You Will Ever Need
...competition is alive and well amongst larger businesses too. The recent financial crisis has seen many larger companies fall victim…
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Assessing Market Attractiveness with the Directional Policy Matrix
...serve each segment, country, or product. The competitive position is usually calculated based on the accessibility of the market or…
The Value of the B2B Brand
...this session Carol-Ann Morgan (Director, B2B International) talked us through some of the theory behind b2b branding, and brand architecture,…
Maximizing Employee Engagement: Adapting The Right Recruitment Strategy
...over 250 employees China Bigger companies with over 250 employees USA Smaller companies with less than 50 employees UK and…
73% of Millennials Are Now in Decision-Making Roles – and They Have High Expectations When It Comes to Digital Experiences!
73% of millennials in the workforce are now involved in either influencing or making buying decisions for their companies. B2B…
Commitment to Values
...of all good brands is to be absolutely committed to your values. Dragging a screaming passenger off a flight does…