...a respondent complains to a client company it creates considerable pain at the agency. Data processing and interviewing are areas that have to be watched very carefully. In addition, a......
...been implemented in the food industry, where tasting samples is common practice. Companies have been challenged by hygiene and other issues associated with lickable or edible marketing materials. Others however,......
...be a good thing. But, surely this doesn’t mean that all companies with a low cost position will do well and all companies that are differentiated will do well and......
...any world-class business should be to earn their customers’ Respect (which you get from demonstrating great competence) and Love (the emotional connection which you get from demonstrating great character). Competence......
