What is Kotler’s Five Product Levels Model? Kotler’s 5 Product Levels model is used to develop new products or services or improve existing products or services and ensure they......
...of view, if they can see it, smell it, touch it, taste it, hear it, feel it, sense it, click it, hold it, carry it, use it, step on it,......
...qualitative research with customers is imperative in collecting useful and relevant data. Below are some key qualitative research methodologies to consider. In-depth interviews One to one interaction between interviewer and......
...work life. The importance of active listening has been highlighted as key in improving communication that we have with other individuals, and its impact on the workplace has seen only......
...be less prevalent in face-to-face settings, helping participants to focus and engage in the discussion. It is also worth adding that the greater energy involved in face-to-face discussions is a......
...with its own set of hurdles. From the infamous “You’re on mute!” to connectivity issues disrupting sessions, these technical glitches can be frustrating. However, with patience, humor, and innovative solutions,......
...business is performing at each stage, it is often useful to calculate derived importance to see how important each stage actually is. By investigating how big an effect each stage......
...being interviewed. In addition, we have tested hundreds of questionnaire variations, we know what can cause distortion in the data, for example introducing the use of color in scales in......
...to come calling. Nor is Team Ireland. And I don’t have any grandparents from the Solomon Islands. I was therefore extremely surprised to read about a recent YouGov poll in......
...there is no denying the rate at which it is changing our working world and (like fire) AI is dangerous if handled improperly. AI is an excellent tool to rapidly......
