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B2B Blog entry
5 Top Tips for Running Effective Customer Journey Workshops
...facing. Customer journey mapping is an important first step in creating a more deliberate, seamless, end-to-end customer experience. As implied, it involves mapping out all the individual touchpoints or interactions......
B2B Blog entry
The Benefits of Conducting In-Person Focus Groups
...face-to-face groups a good choice for approaches involving product and concept testing, projective techniques requiring materials (i.e. drawing exercises) and role-playing. Further Reading Using the Focus Group in Market......
B2B Blog entry
Derived Importance: What Is It, and Why Does It Matter?
...area for improvement. Looking at attribute satisfaction in this way allows us to determine where the real opportunities to improve customer satisfaction lie without wasting resources in areas of little......