...Hello and welcome to the B2B Insights podcast. My name is Beata Miklosz. I’m a Research Director at B2B International in Germany, and I will be the host for today’s......
...supply contacts to the agency to reach out to? If so, a rough idea of the number of contacts available to include in the project and the existing level of......
...challenges our client is facing. It’s also important to understand what the competition is doing, as brands don’t operate in isolation. Desk research can add valuable context to a branding......
...initial quality control checkpoint, ensuring that the right person is recruited into studies. Targeted recruitment can provide audiences with different opportunities to participate—completing immediately in real-time, being invited to comple...
...of this relates to the extent to which the research is embraced within the organization and ultimately how it is embedded in strategic planning. At B2B International, we recognize the......
...the wheel’! When it comes to secondary research, it is easy to fall into the thinking trap of ‘I’m sure this has been seen / done before’ given that the......
