The Growth Debate – China & India
...competency in the management of high-skill value-adding activity that the future of Western business is to be developed if our…
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Scoping Out Alliances And Joint Ventures
...and software companies. By developing a complete package, Compaq was able to challenge IBM and others in personal computers and…
B2B Marketing: 10 Key Principles That Make It Unique
...‘Superpowers’: At company level: Reliability – “A brand we can trust to deliver” At company level: Understanding – “Gets my…
A Practical 4-Step Guide to Improving Customer Satisfaction
...Companies do not live in isolation and their customer satisfaction score must be related to those achieved by competitors. A…
Customer Satisfaction Research Surveys: How to Measure CSAT
...Complaint resolution Responsiveness to inquiries After sales service Technical service The company Reputation of the company Ease of doing business…
Brand Name Research: What’s In A Name?
...birth act to shape us, as does the name of any brand and company. Choosing a Company Name Choosing the…
Competitive Intelligence
...Our Competitor Intelligence Studies give you a comprehensive outline of the competitive environment in which your business operates, as well…
Market Segmentation Research – A Practical 10-Step Guide
...company compared to one that makes steel. A company selling office copiers is unlikely to find much help from an…
A Marketing Strategy Built On Knowledge
...The competition Who are the major direct competitors supplying similar products? How does the performance of these different competitors compare…
Improving Research Quality Through Respondent Selection
...offer small incentives such as air miles or vouchers to their members who complete questionnaires. Market research companies design questionnaires…