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Using the Focus Group in Market Research
...at the communication needs of IT managers, key variables are identified and the communication needs and requirements can be located within these (see example below): Example: Framework of communication needs......
Brand Name Research: What’s In A Name?
...birth act to shape us, as does the name of any brand and company. Choosing a Company Name Choosing the name of a company is often unscientific. Since most companies......
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Competitive Intelligence
...Our Competitor Intelligence Studies give you a comprehensive outline of the competitive environment in which your business operates, as well as detailed competitor profiles, covering topics such as: Company characteristics......
A Marketing Strategy Built On Knowledge
...The competition Who are the major direct competitors supplying similar products? How does the performance of these different competitors compare on critical features? What are their unique selling propositions (USPs)?......