Differentiation – Are Product, Brand and Service Still Enough?
...emphasis), based on the convergence of computing and communications technologies, is forcing companies to fundamentally review their business practices. Companies…
...emphasis), based on the convergence of computing and communications technologies, is forcing companies to fundamentally review their business practices. Companies…
...Knowing a company’s image is useful only against the benchmark of its obvious competitors. To know that a company has…
...supplier and the brand at every interaction with the company, wherever this takes place, with each and every company representative…
...not anticipated. At the outset it is important to draw a distinction between individual brands owned by a company (e.g.…
...decision making unit of some complexity and each with a different need or requirement. The complexity of the decision making…
...enables companies to command a premium price even if the products are similar to the competition. Any pricing research needs…
...are common place, however, it is not always common place to seek feedback from staff about their level of satisfaction,…
...service. Another building block could be proprietary software which allows a company to process orders quicker than competitors. For some…
...complaints handling, etc. It should also extend to the cessation of the relationship with the company e.g. closing a bank…
One in five B2B decision makers is a Millennial. This will no doubt increase in the coming years. So, it…