Differentiation – Are Product, Brand and Service Still Enough?
...emphasis), based on the convergence of computing and communications technologies, is forcing companies to fundamentally review their business practices. Companies…
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Image Research In Industrial Marketing
...Knowing a company’s image is useful only against the benchmark of its obvious competitors. To know that a company has…
A Guide to Customer Experience Research: How To Deliver On Customer Expectations
...supplier and the brand at every interaction with the company, wherever this takes place, with each and every company representative…
Measuring Brand Value – How Much Are Brands Worth?
...not anticipated. At the outset it is important to draw a distinction between individual brands owned by a company (e.g.…
Advertising Among SMEs
...decision making unit of some complexity and each with a different need or requirement. The complexity of the decision making…
The Problem With Price
...enables companies to command a premium price even if the products are similar to the competition. Any pricing research needs…
How to Measure and Improve Employee Satisfaction
...are common place, however, it is not always common place to seek feedback from staff about their level of satisfaction,…
Employee Research – a Neglected Treasure Trove of Market Intelligence
...service. Another building block could be proprietary software which allows a company to process orders quicker than competitors. For some…
Customer Journey Mapping in B2B Markets: A Comprehensive Guide
...complaints handling, etc. It should also extend to the cessation of the relationship with the company e.g. closing a bank…
How to Communicate With Millennials in a B2B Environment – a Conversation With Liz Keene
One in five B2B decision makers is a Millennial. This will no doubt increase in the coming years. So, it…