Creating Desirable Brands
...story is brought to life in what the brand does as much as what it says: Nivea is a brand with increasing desirability. Its purpose is to help people feel......
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How to Use Product Development Research to Innovate Successfully
“New” is one of the strongest words in marketing. “New” invokes the belief that something is moving forward, that it is different, modern or improved. People are attracted to new......
How To Compete Against Fast-Moving, Innovative Competitors
...human issues involved in leading and managing companies: honest and forthright, she tells it how it is. Consultrix Ltd works with creative and knowledge-based companies improving profits and capital values.......
How To Move A Brand Forward
...delivering a campaign that will lead to an increase in business. So if the logo can be left as it is, it probably should be. What I have found, though,......
Measuring Brand Value – How Much Are Brands Worth?
...customers. This is an interesting concept as loyalty is an important component of branding – so already it is clear that there is a strong link between goodwill and brands.......
Customer Satisfaction Research Surveys: How to Measure CSAT
...attention is required but in many respects, this is the easy part. Very often, major long lasting improvements need a fundamental transformation in the company, probably involving training of the......
B2B Marketing: 10 Key Principles That Make It Unique
...B2B marketing opportunity is the building of a strong brand. In a world where it is becoming increasingly difficult to distinguish one product from another, it is even more important......
Marketing and Selling to Chinese Businesses
...clusters are likely to have more key industry players in attendance. It is also worthwhile remembering that exhibitions are an indirect form of marketing and seldom result in immediate sales......
B2B Blog entry
Communicate Effectively If You Want High Employee Engagement
...individual interviews, focus groups, telephone interviews and online interviews. Employee engagement is crucial to business success. As research shows, companies with high engagement scores can see much higher revenues than......
Go Beyond In Customer Experience – A Conversation With Chris Daffy
...doing this?” Then there is the experience state where I am in it, “I am actually doing it and I am experiencing what it is like”. Then there is the......
