How To Avoid Competing On Price
Companies that sell raw materials or simple components face a marketing problem – how to give their products recognisable benefits…
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Net Promoter Score (NPS)
Net Promoter Score (NPS) is an alternative measure of customer satisfaction and loyalty, and is used to determine how likely…
Business-to-Business Market Research in Russia
...companies would appear on the company website. This makes competitive studies and market sizing projects quite a challenge. In general,…
Entering China
...Establish a sophisticated and competent local sales force – Western companies frequently dedicate insufficient time and resource to establishing a…
How To Choose An Industrial Sample
...case would ensure that the same numbers existed of small, medium and large companies to facilitate a comparison between the…
Stakeholder Research & Consultation: Keep Your Ears To The Ground
...policy development at all levels. In the commercial sphere, it is commonly used for development of new products and services.…
How to Compete in a Commoditized Market
...to the people who represent your competitors. Everything about your company adds up to it being unique. The only thing…
Getting People to Switch
...former put more emphasis on price and the latter more on quality and technical service. There could be differences in…
How to Use Product Development Research to Innovate Successfully
...company as being dynamic and forward looking. Companies such as 3M and Sony have held this slot for periods of…
Lost customer research
...how your company compares to the competition. Armed with this knowledge, your company will be able to win new customers…