Entering China
...Establish a sophisticated and competent local sales force – Western companies frequently dedicate insufficient time and resource to establishing a local sales force that fuses buy-in to the company’s objectives......
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Stakeholder Research & Consultation: Keep Your Ears To The Ground
...policy development at all levels. In the commercial sphere, it is commonly used for development of new products and services. A company may consult with its customers to establish future......
Advertising Among SMEs
...decision making unit of some complexity and each with a different need or requirement. The complexity of the decision making unit is at least partly compensated for by the more......
Getting People to Switch
...former put more emphasis on price and the latter more on quality and technical service. There could be differences in views between small companies and large companies. Companies at an......
How To Avoid Competing On Price
Companies that sell raw materials or simple components face a marketing problem – how to give their products recognisable benefits which differentiate them from competitors. A popular tactic is to......
Our Research Services
Net Promoter Score (NPS)
Net Promoter Score (NPS) is an alternative measure of customer satisfaction and loyalty, and is used to determine how likely your customers are to recommend and promote your company.......
How to Use Product Development Research to Innovate Successfully
...company as being dynamic and forward looking. Companies such as 3M and Sony have held this slot for periods of time but it is difficult to stay there. In 2021,......
Business-to-Business Market Research in Russia
...companies would appear on the company website. This makes competitive studies and market sizing projects quite a challenge. In general, the less established market research culture, and the relatively hierarchical......
Forecasting & Scenario Planning
...are a combination of what will happen to a company’s sales as a result of the market environment and what will happen if the company introduces a new level of......
