Forecasting & Scenario Planning
...are a combination of what will happen to a company’s sales as a result of the market environment and what…
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Competitor Benchmarking
...had of them. Normally only those companies with experience are rated. Competitor benchmarking studies may also involve desk research in…
Market Sizing: 3 Ways to Arrive at a Market Size Formula
...evident. A board meeting or an investment committee is likely to indicate the deadline and the researcher must decide the…
2 Frameworks to Help You Understand Every B2B Decision Making Unit
...with a different area of expertise. Second, business decision makers are accountable to others within their organisation. B2B buyers therefore…
B2B Insights Podcast #62: How to Achieve World-Class Quality in B2B Market Research
...numbers. Pete: You’re not wrong. I’ve just come back from the IIEX conference in Amsterdam and it was a key…
A Guide to Calculating Market Size in China
...‘Companies House’ in China from which to obtain company financials, and generally it is only possible to collect detailed information…
Market Intelligence
...risk of an investment decision being wrong Market assessment or acquisition studies Keep ahead of the competition, obtain first-mover advantage…
Business Promotions & B2B Advertising: Ad Testing Research
...promotional budgets on different types of B2B promotions. Figure 2 – The Importance Of Different Types Of B2B Promotions: Comparison…
The Art Of The Market Research Brief
...company always been sited in its present location? What factors have influenced its location? Company Background What is the principal…