Putting the Customer at the Heart of the Business
...would of course depend heavily upon a particular company’s culture (and would undoubtedly be engrained throughout the company). Said company…
...would of course depend heavily upon a particular company’s culture (and would undoubtedly be engrained throughout the company). Said company…
...companies; restricted to entries in directories, adverts in journals, direct mail, PR, and the odd exhibition. The biggest marketing cost…
...the commodity trap and losing customers and money. That is a steep slippery slope where you end up being no…
...collection methodology through which the target audience is comfortable communicating. For example, face-to-face interviews continue to be widely used in…
...strengths and weaknesses of the company vis-a-vis the competition. Know The Company’s Sales Every company is sitting on a wealth…
...Today’s complex markets present complex communication challenges, such as the need to take different positions in different geographical markets Communication…
...specialist player with a focus. In order to work out what your company does best, you should analyze your strengths…
...companies buy, what companies produce and how companies produce it. Needs-based segmentation is obviously one of the most difficult to…
...how our tracking research can help your business Keep your brand on track To keep your brand on track, you…
...employee personal data, which is subject to a separate privacy notice available through internal company systems. If you have any…