Business Promotions & B2B Advertising: Ad Testing Research
...promotional budgets on different types of B2B promotions. Figure 2 – The Importance Of Different Types Of B2B Promotions: Comparison…
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The Art Of The Market Research Brief
...company always been sited in its present location? What factors have influenced its location? Company Background What is the principal…
Putting the Customer at the Heart of the Business
...would of course depend heavily upon a particular company’s culture (and would undoubtedly be engrained throughout the company). Said company…
Promotional Strategy: Sound Your Horn
...companies; restricted to entries in directories, adverts in journals, direct mail, PR, and the odd exhibition. The biggest marketing cost…
Go Beyond In Customer Experience – A Conversation With Chris Daffy
...the commodity trap and losing customers and money. That is a steep slippery slope where you end up being no…
Online Focus Groups As A Business-to-Business Research Technique
...collection methodology through which the target audience is comfortable communicating. For example, face-to-face interviews continue to be widely used in…
Market Research And Sales Managers
...strengths and weaknesses of the company vis-a-vis the competition. Know The Company’s Sales Every company is sitting on a wealth…
Campaign & Advertising Effectiveness Research
...Today’s complex markets present complex communication challenges, such as the need to take different positions in different geographical markets Communication…
How Market Research Can Help Enhance Brand Communication in B2B
...communication strategy. Why Brand Communication is Important in B2B Brand communication in the B2B context includes activities aimed at…
Marketing Strategy: Is Your Vision in Focus?
...specialist player with a focus. In order to work out what your company does best, you should analyze your strengths…