Putting the Customer at the Heart of the Business
...would of course depend heavily upon a particular company’s culture (and would undoubtedly be engrained throughout the company). Said company…
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Promotional Strategy: Sound Your Horn
...companies; restricted to entries in directories, adverts in journals, direct mail, PR, and the odd exhibition. The biggest marketing cost…
Go Beyond In Customer Experience – A Conversation With Chris Daffy
...the commodity trap and losing customers and money. That is a steep slippery slope where you end up being no…
Online Focus Groups As A Business-to-Business Research Technique
...collection methodology through which the target audience is comfortable communicating. For example, face-to-face interviews continue to be widely used in…
Market Research And Sales Managers
...strengths and weaknesses of the company vis-a-vis the competition. Know The Company’s Sales Every company is sitting on a wealth…
Campaign Advertising Effectiveness Research
...Today’s complex markets present complex communication challenges, such as the need to take different positions in different geographical markets Communication…
Customer Segmentation Research
...companies buy, what companies produce and how companies produce it. Needs-based segmentation is obviously one of the most difficult to…
Marketing Strategy: Is Your Vision in Focus?
...specialist player with a focus. In order to work out what your company does best, you should analyze your strengths…
Privacy Policy
...employee personal data, which is subject to a separate privacy notice available through internal company systems. If you have any…
Competitive Landscape Analysis with Porter’s Five Forces Framework
...service. If a business is a producer of orange juice, a new entrant would be another company that makes orange…