...Communicate With Millennials in a B2B Environment Millennials & The B2B Opportunity [A] http://www.theatlantic.com/national/archive/2014/03/here-is-when-each-generation-begins-and-ends-according-to-facts/359589/ [B] http://www.ft.com/cms/s/0/cf831e0c-006f-11e4-a3f2-00144feab7de.html#axzz3ySMpowe3 [C] http://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576 [D] http://blogs.ft.com/ftdata/2015/09/11/half-of-the-global-ceos-are-in-their-50s/…
The financial services industry facilitates the management of money and includes banks, credit and lending companies and insurance companies, as…
...service. If a business is a producer of orange juice, a new entrant would be another company that makes orange…
...to use a postal questionnaire as the failure of just one company to respond could affect the findings. Imagine how…
...The solution to improving the customer experience and creating loyal customers is not complicated but change doesn’t happen overnight. B2B…
...unduly complex, the brand becomes a crutch we lean on. It synthesises everything we know about a product or company…
...and weaknesses relative to the competition and build their value propositions and positioning strategies accordingly. The Three Circles Framework consists…
Demand for commercial air travel is on the rise, especially in emerging economies, while economic recovery means civil helicopters and…
...likely nor unlikely to recommend the company. (They give a score of 7 or 8) Detractors – those participants who…
...ask ourselves; Do we compete with a small number of larger players? What about second-tier competitors? Are local competitors strong…