Financial Services Market Research
The financial services industry facilitates the management of money and includes banks, credit and lending companies and insurance companies, as…
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Postal Surveys In Industrial Marketing Research
...to use a postal questionnaire as the failure of just one company to respond could affect the findings. Imagine how…
Millennials In Mind
...Communicate With Millennials in a B2B Environment Millennials & The B2B Opportunity [A] http://www.theatlantic.com/national/archive/2014/03/here-is-when-each-generation-begins-and-ends-according-to-facts/359589/ [B] http://www.ft.com/cms/s/0/cf831e0c-006f-11e4-a3f2-00144feab7de.html#axzz3ySMpowe3 [C] http://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576 [D] http://blogs.ft.com/ftdata/2015/09/11/half-of-the-global-ceos-are-in-their-50s/…
Customer loyalty research
...The solution to improving the customer experience and creating loyal customers is not complicated but change doesn’t happen overnight. B2B…
The Customer Journey and How Businesses Buy
...unduly complex, the brand becomes a crutch we lean on. It synthesises everything we know about a product or company…
How to Apply the Three Circles Framework in Strategic B2B Research
...and weaknesses relative to the competition and build their value propositions and positioning strategies accordingly. The Three Circles Framework consists…
Aerospace Market Research
Demand for commercial air travel is on the rise, especially in emerging economies, while economic recovery means civil helicopters and…
How Questions Change What We Think And What We Do
...likely nor unlikely to recommend the company. (They give a score of 7 or 8) Detractors – those participants who…
Running a Successful Brand Tracking Programme
...ask ourselves; Do we compete with a small number of larger players? What about second-tier competitors? Are local competitors strong…
Questionnaire Design: Best and Worst Practices
...rewarded. Common classifications used in industrial market research are: Size of company (measured by number of employees or turnover) The…