The Customer Journey and How Businesses Buy
...unduly complex, the brand becomes a crutch we lean on. It synthesises everything we know about a product or company and provides us with a promise we can trust. Rather......
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B2B Blog entry
How to Apply the Three Circles Framework in Strategic B2B Research
...and weaknesses relative to the competition and build their value propositions and positioning strategies accordingly. The Three Circles Framework consists of customer needs, company strengths, and competitor strengths, and each......
How Questions Change What We Think And What We Do
...likely nor unlikely to recommend the company. (They give a score of 7 or 8) Detractors – those participants who are likely to share negative opinions about the company. (They......
Running a Successful Brand Tracking Programme
...ask ourselves; Do we compete with a small number of larger players? What about second-tier competitors? Are local competitors strong in certain geographies? If grouped together, are the ‘others’ a......
Questionnaire Design: Best and Worst Practices
...rewarded. Common classifications used in industrial market research are: Size of company (measured by number of employees or turnover) The nature of the company’s business (usually determined by its Standard......
Channels to Market: Know Your Place
...appropriate for selling complex industrial plants, aircraft or castings. Today it is easy for companies to sell products online and yet it is surprising how few business-to-business companies trade and......
Measuring & Maximising The Return On Investment Of Market Research
All commercial organizations exist to make a return on their investment (ROI). Organizations that are not commercial, such as government departments and charities, still have to justify their investments in......
How Employee Satisfaction Will Help Your Brand, Your Business and Your Bottom Line
...course, no company would share any negative aspects. Therefore, published content by the company tends not to be impartial, in comparison to when an acquaintance speaks authentically about his or......
Loyalty – How To Win Devotion From Your Customers
...as many companies might still have their old supplier on the backburner while they introduce a new one, rather than stop buying from them completely). The typical response that comes......
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...employee personal data, which is subject to a separate privacy notice available through internal company systems. If you have any questions, please contact UKIPDO@dentsu.com. This Privacy Notice explains the following:......
