Questionnaire Design: Best and Worst Practices
...rewarded. Common classifications used in industrial market research are: Size of company (measured by number of employees or turnover) The…
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Value Marketing & Value Selling In B2B Markets
...and ‘partnership’ are key needs, and usually they are insufficiently met. Be a storyteller In looking for outcomes, business-to-business…
What Business-To-Business Market Researchers Need to Know About Smartphones in Online Surveys
...in a survey is not affected to a significant degree when comparing surveys taken on smartphones and computers.11 An important…
Measuring & Maximising The Return On Investment Of Market Research
All commercial organizations exist to make a return on their investment (ROI). Organizations that are not commercial, such as government…
How Employee Satisfaction Will Help Your Brand, Your Business and Your Bottom Line
...course, no company would share any negative aspects. Therefore, published content by the company tends not to be impartial, in…
Loyalty – How To Win Devotion From Your Customers
...as many companies might still have their old supplier on the backburner while they introduce a new one, rather than…
The Net Value Score (NVS)
...Neither better nor worse ○ Somewhat worse ○ Significantly worse ○ How would you rate COMPANY X on the…
Customer Journey Research and Optimization
...be different from company to company but in the main it will have a number of similar milestones. At the…
Manufacturing and Industrial Market Research
We can never underestimate the importance of manufacturing and industrial companies to the worldwide economy. So many other companies, across…