Communicate Effectively If You Want High Employee Engagement
...committed to the company Robinson (2004) and Penna (2007) expand on this with their model of the drivers of employee…
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How Questions Change What We Think And What We Do
...likely nor unlikely to recommend the company. (They give a score of 7 or 8) Detractors – those participants who…
Questionnaire Design: Best and Worst Practices
...rewarded. Common classifications used in industrial market research are: Size of company (measured by number of employees or turnover) The…
Running a Successful Brand Tracking Program
...ask ourselves; Do we compete with a small number of larger players? What about second-tier competitors? Are local competitors strong…
Value Marketing & Value Selling In B2B Markets
...and ‘partnership’ are key needs, and usually they are insufficiently met. Be a storyteller In looking for outcomes, business-to-business…
What Business-To-Business Market Researchers Need to Know About Smartphones in Online Surveys
...in a survey is not affected to a significant degree when comparing surveys taken on smartphones and computers.11 An important…
Measuring & Maximising The Return On Investment Of Market Research
All commercial organizations exist to make a return on their investment (ROI). Organizations that are not commercial, such as government…
How Employee Satisfaction Will Help Your Brand, Your Business and Your Bottom Line
...course, no company would share any negative aspects. Therefore, published content by the company tends not to be impartial, in…
The Net Value Score (NVS)
...Neither better nor worse ○ Somewhat worse ○ Significantly worse ○ How would you rate COMPANY X on the…