...typical B2B decision maker, external factors including the pandemic, and increasing competition. The buyer journey is long, with the average journey taking over half a year. This therefore (whilst challenging)......
...brands. We do this by stepping into the shoes of our clients’ key stakeholders, including prospects, customers, and employees. We bring their voice into the heart of everything our client......
...this theory involves assessing how individuals in different regions vary in their use of numerical-based rating scales. The essence of this question is encapsulated by Sauro (2020): “Numbers are universally......
...you’ve heard of – it’s that simple. It is another benefit of brand building beyond its effect on short-term sales that is very real and very valuable. Especially in Tech......
...using visual aids whilst speaking, you want to ensure that your audience’s attention remains on what you are communicating. Using a single image or statistic and leaving the rest of......
...of this article also viewed: Connecting You With Today’s B2B Buyer Buyer Journey Research in B2B Markets Learn more about our customer research programs > Or get in touch......
...the whole meeting recording. If someone can’t make the session, you will be a lot more likely to grab their attention through infographics or short videos sharing the key points......
It is still a debate had among many in the B2B world; are buying decisions driven by emotions or rational thinking? The differences between B2B and B2C buying and marketing......
...more out of 10. What’s more, these proportions and scores have barely changed in tracking surveys since 2019, insinuating that customer experience offered by corporates is not improving. This requires......
