B2B Insights Podcast

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The B2B Insights Podcast was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.

Each episode of the B2B Insights Podcast, featuring expert guests from the world of B2B marketing and research, will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more.

We’ve included links to every episode below, and you can subscribe on Spotify or Apple Podcasts to make sure you don’t miss a future episode.

 
#66: How To Effectively Target B2B Buyers in 2024 & Beyond
Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how to use segmentation to overcome these challenges.
 
#65: Common Myths and Misconceptions with Brand Research
Louise Coy and Jennifer Strange discuss common misconceptions about brand research and share their favorite frameworks and techniques for driving action.
 
#64: The Best Frameworks to Develop Winning Propositions
Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.
 
#63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
Conor Wilcock and Oliver Truman dive into the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what it takes to win in 2024.
 
#62: How to Achieve World-Class Quality in B2B Market Research
Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B respondents are who they say they are and provide reliable and accurate insights.
 
#61: How to Ensure B2B Market Research is Strategic and Actionable
Tom Percival and Simi Dhawan explore the topic of ROI in market research and discuss how to ensure B2B market research is strategic and actionable.
 
#55-60: World's Greatest Business Thinkers Podcast Series
We invited the world’s greatest business thinkers onto the podcast to provide insights, strategies, and advice on how to succeed in business today.
 
#51-54: Building Value-Driven Brand Experiences Podcast Series
Learn how to build progressive, customer-centric brand experiences that both meet and exceed the expectations of today’s B2B buyers.
 
#50: How To Build B2B Technology Brands That Shine
Nick Hague is joined by LinkedIn’s Kristen Johanson to discuss the key learnings from LinkedIn’s 8th Annual Technology Buying Report.
 
#49: A Practical Guide to Delivering Exceptional B2B CX
Nick and Paul Hague discuss the launch of the 2nd edition of “B2B Customer Experience: A Practical Guide to Delivering Exceptional CX”.
 
#45-48: Future of B2B Experiences Podcast Series
This podcast series explores how technology powers customer, brand, user and employee experiences in B2B both now and in the future.
 
#44: The Metaverse - The Future of Creating Meaningful B2B Connections?
Phil Clayton, Client Partner at Meta, discusses how you can connect with the B2B buyer of today and the part the Metaverse has to play.
 
#40-43: Brand Practitioners Podcast Series
We talk to B2B brand leaders across different industries to discuss how they use brand marketing and brand research to drive growth.
 
#39: What Drives B2B Buying Decisions?
Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron’s Group, discusses the latest research on B2B decision-making.
 
#35-38: B2B Brand Masters Podcast Series
In this 4-episode series we talk to brand experts from across the world to discuss the latest research into B2B branding.
 
#34: Expectations of the New B2B Decision Maker
Matt Powell joins Nick Hague to discuss our recent report on the generational differences that exist in B2B decision-making.
 
#28-33: CX Practitioners Podcast Series
In this 6-episode series we talk to experts across multiple industries to understand how & why they prioritize CX within their business.
 
#22-27: CX Masters Podcast Series
With CX a top priority for B2B brands in 2021, we wanted to learn more from the experts in this 6-episode podcast series.
 
#17-21: We Are Merkle B2B Podcast Series
The 'We Are Merkle B2B' podcast series allows our listeners to learn more about what lies ahead for the B2B industry.
 
#14-16: Digital Transformation Podcast Series
In this 3-episode series, we discuss digital transformation and how to build customer-centric digital experiences.
 
#13: The Changing Workforce
Simi Dhawan joins Nick Hague to discuss the changing workforce and look at the driving forces behind employee engagement.
 
#7-12: Insights Inside Podcast Series
In this 6-episode podcast series, we focus on how B2B businesses have adapted during the COVID-19 pandemic.
 
#6: CX – More Important Than Ever in Times of Uncertainty
CX expert Shep Hyken joins Nick Hague to discuss how to manage CX in times of crisis and the importance of a customer-first mindset.
 
#5: Cleaning Best Practices & Marketing's Role During COVID-19
Diana Stewart, President of EnvirOx, speaks to Julia Doheny about cleaning best practices and the role of marketing & research during COVID-19.
 
#4: Navigating the COVID-19 Crisis
Lorraine Martin, President & CEO of The National Safety Council, joins us to discuss how employers can navigate the COVID-19 crisis.
 
#3: The Power of Brand
Antoine Philippe joins Nick Hague to discuss the fundamental components of successful brands and how to deliver on the brand promise through CX.
 
#2: What Makes A CX Leader
We look at why CX progress has stalled among B2B brands, what they're struggling with most and the lessons to be learnt from CX leaders.
 
#1: How B2B Brands Can Win With Emotion
We discuss the role that emotions play across the B2B buying process and how B2B brands can develop stronger emotional connections with their customers.
 
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