With a third of the global economy expected to be in recession in 2023 according to the IMF, navigating potential disruption will be top of the agenda for business decision-makers.
In our recent blog post, we discussed how market research can be used to weather the economic storm and tackle some of the key business challenges organizations face during uncertain times.
But how are business decision-makers in the UK feeling ahead of an uncertain 2023? What are their main concerns? What are their emotional reactions to the UK’s current economic conditions?
dentsu and B2B International recently conducted an online survey of 2,000 consumers in the UK to understand both consumer sentiment and business decision-maker sentiment.
The infographic below summarizes the findings of the research from the point of view of business decision-makers in the UK, looking at their confidence in the UK economy, their biggest concerns affecting businesses, and how concerned they are with socio-political topics.
[Click image to enlarge]
Interested in learning more? dentsu’s full “Read The Room” report can be downloaded here.
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