Through 4,000+ B2B research studies, we have identified 20 of the most useful and informative frameworks, models and metrics that ultimately help brands grow. We recently documented these into a complimentary booklet comprising over 50 pages of visually engaging diagrams with short and simple explanations.
These 20 frameworks help hundreds of businesses structure solutions to problems, identify opportunities, and map a clear course of action––from achieving customer experience excellence to best-in-class brand health, optimal pricing and more effective segmentation. Examples include Kano’s Hierarchy of Needs Model, The Three Circles, and The Directional Policy Matrix.
Consider using this toolkit as a checklist for auditing your current research initiatives, or as a means of identifying new ways to understand and address your business issues. Don’t hesitate to get in touch with a B2B International research expert if you have questions on any of the tools.
