Master 12 fundamentals of marketing with our set of clear, concise and highly-visual ‘How To’ infographics.
Having spent more than 20 years researching business markets, we know what brands must focus on to achieve growth, and we know the challenges they’ll face along the way.
These guides are designed to give you the building blocks needed to create and implement 12 key growth strategies. They’ll help you understand why each topic is important and the crucial ‘Dos’ and ‘Don’ts’ to ensure success.
In short, they’ll help you master the fundamentals of marketing to help grow your business.
The 12 topics you’ll learn about in our ‘MBA In A Day’ infographics are:
- How to calculate market size
- How to create a unique selling proposition
- How to determine the right pricing strategy
- How to sell more profitably
- How to measure the value of your brand
- How to measure brand health
- How to build a world-class brand
- How to recognize cultural differences
- How to achieve a leading NPS
- How to enhance the customer experience
- How to segment markets
- How to carry out new product development
