Four years ago, we started a journey to understand the B2B buyer better, asking B2B buyers about their recent purchase experiences. We wanted to understand what was making the difference between winning and losing. And we wanted to go into detail we didn’t see in other studies.
Covering over 25,000 brand experiences, The Superpowers Index, conducted by B2B International in collaboration with dentsu B2B, is the largest ever systematic study of B2B buying behavior globally.
The 2024 report provides a new perspective on many of the big trends in B2B: the importance of trust and brand building; the ever-narrowing gap between winning and losing; the growing influence of thought leadership; and the challenges of scaling ABM.
To read some of the big headlines from the 2024 Superpowers Index, download the report below.
Listen to the podcast episode:
Listen on Spotify >
Listen on Apple Podcasts >
Watch the Full Recording >
Want to learn more about The Superpowers Index? Check out the Superpowers Hub on the dentsu site.