Product, Proposition & Pricing Research
Our end-to-end solution for product, proposition and pricing research is designed to help b2b businesses innovate successfully and profitably. We work with clients to understand customer needs and how to meet them, and implement a sustainable pricing strategy to avoid leaving ‘money on the table’.
Spot gaps in customer needs through research, observation and co-creation with customers to generate and screen new product and service ideas.
Use product trials, concept research and smoke tests to understand which innovations are most likely to succeed in market.
Size the potential market opportunity, test pricing and profitability, simulate market outcomes from introducing new or updated solutions and get your 4Ps in place to hit the ground running when your innovations reach the market.
Monitor the success of your solutions in-market by combining internal and market data. Use “what if” scenarios to understand the effect of optimizing your product portfolio.
Clients We've Worked With
Case Studies
A Stage-Gate process to developing new washroom cleaning concepts
A leading hygiene solutions manufacturer wanted to develop a new logic for washroom cleaning. It saw potential in further incorporating the principles of the IoT to enable facility managers and staff of washrooms to receive real-time data on fill levels of paper and soap dispensers, bins and visitor frequency in order to more efficiently adjust cleaning schedules and to improve the visitor experience.
The overall aim of the project was to explore the attractiveness of 12 new concepts intended to add further value to the existing system. The client wanted to know which concepts to move to feasibility stage, which concepts to shelve for now and which concepts to stop completely.
The overall aim of the project was to explore the attractiveness of 12 new concepts intended to add further value to the existing system. The client wanted to know which concepts to move to feasibility stage, which concepts to shelve for now and which concepts to stop completely.
Gathering customer and prospect feedback to optimize products and inform marketing strategy
Envirotainer was founded in 1985 and are the global market leader in secure cold chain solutions for air transport of pharmaceuticals.
They approached B2B International at a time they were developing a brand-new container to complement the internal work done by their own R&D team. Through this research partnership, they wanted to ensure they remained at the forefront of innovation, and therefore wanted to understand how they could differentiate themselves in the market based on customer needs.
Primarily, they wanted to understand which features of the new container would be most important to users and how this would affect their willingness to pay. Further to this, they also wanted to gain an understanding on which features to prioritize in their marketing strategy once it was ready to take to market.
They approached B2B International at a time they were developing a brand-new container to complement the internal work done by their own R&D team. Through this research partnership, they wanted to ensure they remained at the forefront of innovation, and therefore wanted to understand how they could differentiate themselves in the market based on customer needs.
Primarily, they wanted to understand which features of the new container would be most important to users and how this would affect their willingness to pay. Further to this, they also wanted to gain an understanding on which features to prioritize in their marketing strategy once it was ready to take to market.
