Five Golden Rules for Keeping Employees Happy
Communicate company goals and objectives Staff want to feel part of their organisation. They want to feel that they are kept informed on where the business is headed. It......
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The Importance of the Value Equivalence Line
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and it is being maligned. If this is the case then......
B2B Blog entry
German “Mittelstand” is back
91% of companies still plan new investments in 2015 German Mittelstand companies, the backbone of the German economy, are waking up again. In recent years many of these companies were......
What We Do
What is CATI?
CATI stands for Computer Assisted Telephone Interviewing. Just as computers have replaced the clipboard and questionnaire in face-to-face fieldwork, CATI has replaced traditional telephone interviews. Contact Us > If you......
Do Emotions Play a Part in Business-to-Business Decision Making?
...are based on a whole range of inputs including advertising, communications and experience. Perceptions that drive emotions come from anecdotes that people pick up from what they read in the......
B2B Marketing Survey
In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America and Europe. The companies were a representative sample of enterprises......
Our Experience
Chemical Market Research
The chemical industry is one of the largest verticals in the world, comprising a small number of very large players and a myriad of companies with a ‘bucket and stick.’......
B2B Blog entry
Is There Such a Thing as a Three Question Survey?
...you think company X could improve its products or services to a company like you?”. This is fair enough. However, there are a whole bunch of questions that still need......
What We Do
How do you choose a sample in business-to-business markets?
...the companies in the population are not of equal size. Take for example the chemical industry. At one level there could be a small company employing one or two people......
B2B Blog entry
People Power – Your Company’s Best Kept Secret
...how unstoppable your company could be if everyone in your company is completely aligned with business strategy and goals and also on board with how they contribute to the success......
