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B2B Blog entry

Brand Trust and Loyalty in B2B Companies

...can offer to ease that pain. Trust comprises 3 core components: Process-based trust – centred on the exchange between individual and organization; Institutional-based trust – the trustworthiness and credibility of......

What We Do

Qualitative Research

...unique viewpoints are captured. Market research applications Qualitative approaches can be used in a variety of applications for B2B markets. The most common applications are: Understanding customer needs and behaviors......

Segmentation: Are You My Type?

No company has the resources to successfully satisfy every potential target market. Careful and considered customer segmentation is crucial to success. Around one half of all business-to-business companies make a......