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B2B Blog entry
Brand Trust and Loyalty in B2B Companies
...can offer to ease that pain. Trust comprises 3 core components: Process-based trust – centred on the exchange between individual and organization; Institutional-based trust – the trustworthiness and credibility of......
The Questionnaire In Postal Research
...not be present when the questionnaire is being completed, the researcher must be able to imagine the difficulties the respondent will face and take these into account in the formulation......
Sharpening The Distributor Network
...course relative sales performance may not tell the whole story. Distributors live in a competitive environment and some may suffer exceptional competition from other firms in their area. Nevertheless the......
B2B Blog entry
Meet Our Leaders: Part 1
...be complacent in this industry! Which personal achievement are you most proud of? It has to be growing the company and therefore our team to be a 100+ strong family......
What We Do
CHAID Analysis
...as well as categorical questions (e.g. company demographics). CHAID can only be performed if variables produce a statistically significant split in the sample. Since the sample is being repeatedly split,......