How to Measure Sponsorship Effectiveness and ROI
...and communication teams in a company, the decision to sponsor, for example, an event at Ascot, a musical programme at the Royal Albert Hall or a cycling team in the......
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Our Experience
Manufacturing and Industrial Market Research
We can never underestimate the importance of manufacturing and industrial companies to the worldwide economy. So many other companies, across so many divergent sectors, are reliant on the products they......
B2B Blog entry
The Importance of Active Listening in Business Communication and Market Research
...that we communicate and actively listen. Active listening skills Active listening skills takes into consideration the three key forms of communication: body language, non-verbal cues, and verbal cues. When communicating......
What We Do
Correspondence Analysis / Brand Mapping
...company is viewed as a brand compared to competitors. He carries out a survey in which people are asked to state which words or phrases are most associated with different......
B2B Blog entry
How to Meet the Emotional Needs of B2B Buyers
... This matrix comprises of four distinct quadrants that break down the complex decision-making needs of B2B buyers by rational vs emotional and company vs individual so that we can......
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Contact Us
Thank you for your interest in B2B International. If you would like further information, please contact one of our offices directly or fill in your details below and one of......
5 Top Tips for Western Companies to Ensure Business Longevity in China
...years. From my recent communication with many international corporates seeking to understand their reasons for failure, along with my recent and regular visits to China, I have come to recognise......
B2B Blog entry
The Impact Of COVID-19 On Supply Chains
...COVID-19 COVID-19 Insights Hub 1https://www.wsj.com/articles/state-coronavirus-shutdowns-have-taken-29-of-u-s-economy-offline-11586079001 2https://www.cnbc.com/2020/03/24/coronavirus-coca-cola-ceo-says-supply-chain-is-creaking.html 3https:/...
B2B Blog entry
Key Discussion Points From the Recent Tea Break Talks Webinar With LinkedIn and Merkle B2B
...coming out of this ahead of the competition is in developing a better and deeper understanding of a company’s markets and customers. Demonstrating this understanding in clear ways is a......
Our Experience
Engineering Market Research
...spanning the manufacturing of components and OEM assembly, through to maintaining machines and equipment after they are sold, so it is critical you work with the right market research company.......
