Branding: Signed, Sealed and Delivered
...of all business-to-business companies are engaged in a branding strategy. Building a strong brand The reputation of a business-to-business company, its name and all it stands for, is a massive......
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B2B Blog entry
Communicate Effectively If You Want High Employee Engagement
...committed to the company Robinson (2004) and Penna (2007) expand on this with their model of the drivers of employee engagement (below). As you can see, communication is of high......
B2B Blog entry
German “Mittelstand” is back
91% of companies still plan new investments in 2015 German Mittelstand companies, the backbone of the German economy, are waking up again. In recent years many of these companies were......
Five Golden Rules for Keeping Employees Happy
Communicate company goals and objectives Staff want to feel part of their organisation. They want to feel that they are kept informed on where the business is headed. It......
Do Emotions Play a Part in Business-to-Business Decision Making?
...are based on a whole range of inputs including advertising, communications and experience. Perceptions that drive emotions come from anecdotes that people pick up from what they read in the......
B2B Marketing Survey
In the summer of 2014, 226 business-to-business marketers took part in a survey commissioned by B2B International across North America and Europe. The companies were a representative sample of enterprises......
What We Do
What is CATI?
CATI stands for Computer Assisted Telephone Interviewing. Just as computers have replaced the clipboard and questionnaire in face-to-face fieldwork, CATI has replaced traditional telephone interviews. Contact Us > If you......
The Importance of the Value Equivalence Line
...price. It is just possible that the promotions supporting company 4 haven’t communicated the true benefits of the company and it is being maligned. If this is the case then......
Our Experience
Chemical Market Research
The chemical industry is one of the largest verticals in the world, comprising a small number of very large players and a myriad of companies with a ‘bucket and stick.’......
About B2B International
Work For Us
B2B International is a fast growing company with plenty of career advancement opportunities. We are always on the look out for people who would like to join our team and......
