The Momentum Matrix – A Customer Experience Framework
...A framework that is being more commonly used during customer experience programmes is the Momentum Matrix, which really does get to the bottom of whether or not a company is......
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Market Research Company in London
...of thoroughly understood market research and use the very latest market research tools and techniques to compose tailored programmes for a wide range of business sectors. These include IT Market......
B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers
...by US companies1. But change was already coming, long before the effects of the pandemic took hold. A growing generation of millennial decision-makers have an insatiable appetite and demand for......
B2B Blog entry
How To Successfully Bring Sales and CX Together For A Winning Combination
...leaders in B2B SaaS companies to transform their buyer journeys, turning their product demo into one that compels buyers to purchase. Due to the nature of Matt’s business, CX is......
B2B Blog entry
The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of
...markets, there are far fewer behavioural and needs-based segments to work with compared to consumer markets. On average, a b2b study will reveal only 3 or 4 distinct segments. The......
B2B Blog entry
Does Sustainability Pay Off?
...manifold, spanning from companies increasingly publicising their social and environmental performance, setting emissions reduction targets, and incorporating their commitment to sustainability into their company culture and brand identity. What is...
B2B Blog entry
Apples And Brand Health
...the 1500 participants completed a food frequency questionnaire to help the researchers understand how apples affected their mortality. There is something about apples. The famous company of that name is......
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Market Research Company in Manchester
...Bramhall House, 14 Ack Lane East, Bramhall, Stockport, Greater Manchester, SK7 2BY, United Kingdom Call Us: +44 (0)161 440 6000 Fax:+44 (0)161 439 8564 E-mail Us: info@b2binternational.com View Larger Map......
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COVID-19: Digital Challenges for Businesses – Slow Networks and Productivity Issues Emerge as Top Tech Troubles
...31% of firms facing IT challenges reported lacking appropriate communications and collaboration tools. This includes technologies such as remote file sharing, unified communications and web conferencing. And it seems that......
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Global Market Opportunity Research: Assessment and Situation Analysis
...and which specific intermediaries should we do business with? Our services To answer these questions, we tailor a B2B opportunities research study for your business with key components, such as:......
