...at the communication needs of IT managers, key variables are identified and the communication needs and requirements can be located within these (see example below): Example: Framework of communication needs......
...commercially sensitive. One-to-one depth interviewing techniques may need to be combined with an online community methodology where this is the case. 4. Re-recruitment and replenishment of community members is both......
...birth act to shape us, as does the name of any brand and company. Choosing a Company Name Choosing the name of a company is often unscientific. Since most companies......
...Our Competitor Intelligence Studies give you a comprehensive outline of the competitive environment in which your business operates, as well as detailed competitor profiles, covering topics such as: Company characteristics......
...company compared to one that makes steel. A company selling office copiers is unlikely to find much help from an industry segmentation that separates out manufacturers of safety pins from......
...‘Superpowers’: At company level: Reliability – “A brand we can trust to deliver” At company level: Understanding – “Gets my company’s needs” At buyer level: Enrichment – “Makes my w...
...The competition Who are the major direct competitors supplying similar products? How does the performance of these different competitors compare on critical features? What are their unique selling propositions (USPs)?......
...offer small incentives such as air miles or vouchers to their members who complete questionnaires. Market research companies design questionnaires which are scripted for an online survey and completed by......
...Companies do not live in isolation and their customer satisfaction score must be related to those achieved by competitors. A company with an overall satisfaction score of 6.5 out of......
...and software companies. By developing a complete package, Compaq was able to challenge IBM and others in personal computers and also gained a strong position in portable computers from an......
