Go Beyond In Customer Experience – A Conversation With Chris Daffy
...the commodity trap and losing customers and money. That is a steep slippery slope where you end up being no different to your competitors. As Michael Porter says “When all......
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Market Research And Sales Managers
...strengths and weaknesses of the company vis-a-vis the competition. Know The Company’s Sales Every company is sitting on a wealth of information which need not be difficult to revamp into......
B2B Blog entry
B2B Insights Podcast #62: How to Achieve World-Class Quality in B2B Market Research
...numbers. Pete: You’re not wrong. I’ve just come back from the IIEX conference in Amsterdam and it was a key point because you’ve got companies that are saying qual is......
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Campaign Advertising Effectiveness Research
...Today’s complex markets present complex communication challenges, such as the need to take different positions in different geographical markets Communication strategies must embrace diverse vehicles and it is difficult to......
A Guide to Calculating Market Size in China
...‘Companies House’ in China from which to obtain company financials, and generally it is only possible to collect detailed information on publicly listed companies. While interviews with suppliers or competitors......
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Customer Segmentation Research
...companies buy, what companies produce and how companies produce it. Needs-based segmentation is obviously one of the most difficult to assess; what do companies want? What drives companies in their......
Market Intelligence
...risk of an investment decision being wrong Market assessment or acquisition studies Keep ahead of the competition, obtain first-mover advantage over competitors Competitor intelligence study Give the customers what they......
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Competitor Benchmarking
...had of them. Normally only those companies with experience are rated. Competitor benchmarking studies may also involve desk research in which we collect published and freely available data to compare......
Online Focus Groups As A Business-to-Business Research Technique
...collection methodology through which the target audience is comfortable communicating. For example, face-to-face interviews continue to be widely used in some regions such as the Middle East and Africa. Similarly,......
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Customer loyalty research
...The solution to improving the customer experience and creating loyal customers is not complicated but change doesn’t happen overnight. B2B International can work with your company at various steps of......
