How to Measure Sponsorship Effectiveness and ROI
...and communication teams in a company, the decision to sponsor, for example, an event at Ascot, a musical programme at the Royal Albert Hall or a cycling team in the......
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What We Do
Correspondence Analysis / Brand Mapping
...company is viewed as a brand compared to competitors. He carries out a survey in which people are asked to state which words or phrases are most associated with different......
Our Experience
Engineering Market Research
...spanning the manufacturing of components and OEM assembly, through to maintaining machines and equipment after they are sold, so it is critical you work with the right market research company.......
B2B Blog entry
Key Discussion Points From the Recent Tea Break Talks Webinar With LinkedIn and Merkle B2B
...coming out of this ahead of the competition is in developing a better and deeper understanding of a company’s markets and customers. Demonstrating this understanding in clear ways is a......
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Contact Us
Thank you for your interest in B2B International. If you would like further information, please contact one of our offices directly or fill in your details below and one of......
5 Top Tips for Western Companies to Ensure Business Longevity in China
...years. From my recent communication with many international corporates seeking to understand their reasons for failure, along with my recent and regular visits to China, I have come to recognise......
B2B Blog entry
The Impact Of COVID-19 On Supply Chains
...COVID-19 COVID-19 Insights Hub 1https://www.wsj.com/articles/state-coronavirus-shutdowns-have-taken-29-of-u-s-economy-offline-11586079001 2https://www.cnbc.com/2020/03/24/coronavirus-coca-cola-ceo-says-supply-chain-is-creaking.html 3https:/...
Branding: Signed, Sealed and Delivered
...of all business-to-business companies are engaged in a branding strategy. Building a strong brand The reputation of a business-to-business company, its name and all it stands for, is a massive......
B2B Blog entry
Communicate Effectively If You Want High Employee Engagement
...committed to the company Robinson (2004) and Penna (2007) expand on this with their model of the drivers of employee engagement (below). As you can see, communication is of high......
What We Do
What is CATI?
CATI stands for Computer Assisted Telephone Interviewing. Just as computers have replaced the clipboard and questionnaire in face-to-face fieldwork, CATI has replaced traditional telephone interviews. Contact Us > If you......
